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This Is Marketing pdf
(seth godin)
This Is Marketing is Seth Goden's best-selling book. Marketing is all around us. From your first memory to the moment you open this book, marketing has cost you. You have learned to read the signs on the side of the road, and you invest your time and money in the feedback that customers have paid to show you. Marketing, more than lakes or forests, is the nature of our modern life. Because shopping has been around for so long, we take it for granted. Like a fish that does not understand water, we do not see what is really happening, and we do not notice how it changes us. It's time to do something else in marketing. To make things better. Bring the change you want to see in the world. Grow your project, of course, but above all serve your loved ones. The answer to almost any career question is really the question, "Who can you help?" »
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